For SaaS teams
Find out why users churn — while you can still do something about it
Your product analytics tell you what users did. They cannot tell you why. Beeline sends branded feedback surveys to your account list by email, so you hear from dormant and cancelled users too — not just the ones still logging in.
The gap in your product feedback loop
Most SaaS teams have decent quantitative coverage and almost no qualitative coverage. You can see that activation dipped last month, or that a cohort stopped opening a feature. What you cannot see is the reason, and the reason is the only part you can act on.
The usual fix is an in-app survey widget. It works, but it has a structural blind spot: it only surveys people who are still opening your product. The users with the most valuable feedback — the ones who quietly stopped logging in, or cancelled without filling in the reason box — never see it.
Email closes that gap. Beeline lets you upload a CSV of accounts from your database or CRM, build a branded form, and send every user their own private link. Responses land in your dashboard already attributed to the account that sent them.
What to ask, by moment
Feedback quality depends far more on when you ask than on how many questions you ask. These are the four moments that reliably produce useful answers for a SaaS product.
Day 14 — onboarding check-in
- What were you trying to accomplish when you signed up?
- What was the most confusing part of getting set up?
- Is there anything you expected to find and could not?
Cancellation — churn interview
- What made you decide to cancel?
- Was there a specific moment the product let you down?
- What are you planning to use instead, if anything?
Quarterly — account health
- How likely are you to recommend us to a peer, and why?
- Which feature would you be most upset to lose?
- What is the one thing you wish we would build next?
After a support ticket
- Did we actually resolve the problem you wrote in about?
- How long did it feel like you were waiting?
- What would have prevented you needing to contact us at all?
Running it without an engineering ticket
Because Beeline works from a CSV rather than an SDK, a PM or founder can run the whole loop without touching the codebase. Export the account list you want to survey, build the form, send, and read the answers. The practical effect is that feedback rounds happen when someone decides they should, rather than whenever a widget integration reaches the top of the sprint backlog.
If you are weighing this against a general-purpose form builder, the Beeline vs Typeform and Beeline vs SurveyMonkey comparisons cover where each one fits.
Frequently asked questions
How is this different from an in-app survey widget?
In-app widgets only reach users who are still logging in — which excludes exactly the people you most need to hear from. Beeline sends by email, so churned and dormant accounts are reachable too. Many teams run both: a widget for in-context micro-surveys, and Beeline for periodic account-level check-ins and churn interviews.
Can I tie responses back to a specific account?
Yes. Every recipient gets a unique link tied to their record in your client list, so each response arrives already attributed. You do not need to ask people to type their email address into the form, which is where most of your response rate leaks away.
Do I need to write any code to use it?
No. You build the form in a drag-and-drop editor, upload a CSV of your users, and send. There is no SDK to install and no snippet to add to your app, which means you are not waiting on an engineering ticket to start collecting feedback.
What should I survey users about first?
Start with a churn survey for cancelled accounts and an onboarding check-in at around day 14. Those two produce the highest ratio of actionable insight to effort, because both catch users at a moment when they have a clear, specific opinion they have not yet told you about.
How much does it cost?
The free plan includes 3 credits per month, which is enough to trial the workflow end to end. The paid Beeline plan is $20 per month and includes 500 credits, unlimited templates, CSV import and bulk sending.
Start with one churn survey
Upload your cancelled accounts from the last quarter and ask them why. It is the highest-value hour of feedback work most SaaS teams never get around to.
Create a free account3 free credits every month. No credit card required.