For trades & home services
Ask before they post the review
Plumbers, electricians, HVAC engineers, landscapers and cleaners live and die by reputation. Beeline sends a branded feedback request after the job is finished — so an unhappy customer tells you first, not the internet.
Why private feedback beats chasing public reviews
For a home services business, the review page is the shopfront. A run of five-star reviews wins jobs; two angry one-star reviews near the top can cost you months of work. Most owners respond to this by asking happy customers for public reviews and hoping the unhappy ones stay quiet.
That gets it backwards. A customer who is annoyed about something small — you were forty minutes late, the site was left messy, the quote moved — will usually accept an apology or a fix if you ask them directly. If nobody asks, that same small annoyance is what they write about publicly a week later.
Sending a short private feedback request after every job gives you a chance to hear it first. You fix what can be fixed, and you find out which parts of your service consistently irritate people, which is information no review site will give you in usable form.
What to ask after a job
Keep it to four or five questions. Customers answer short forms on a phone in a car park; they abandon long ones. These are the questions that actually change how a trades business operates.
The essentials
- How would you rate the work overall?
- Did we turn up when we said we would?
- Was the final price what you expected from the quote?
The things owners never hear
- Did we leave the site as clean as you would want?
- Was our engineer easy to deal with?
- Was there anything about the booking process that was annoying?
Repeat work and referrals
- Would you use us again for a future job?
- Would you recommend us to a neighbour or friend?
- Is there other work you are considering that we could quote for?
One open box
- Is there anything we could have done better?
- Anything else you want to tell us?
Fitting it into how you already work
The realistic version of this is not a formal feedback programme. It is one CSV of the customers you invoiced this month, one saved template you reuse, and five minutes on a Friday. Beeline is built around that pattern: save a template once, then each send is upload, pick, go.
If you run jobs on behalf of other businesses rather than homeowners, the agencies and client services page covers the reporting side of the same workflow.
Frequently asked questions
I only do a handful of jobs a week. Is this overkill?
No — smaller job volumes are actually where this matters most, because a single bad public review carries far more weight when you only have a dozen of them. The free plan covers 3 sends a month, which is enough to ask after your larger jobs without paying anything.
Will this get me more Google reviews?
Indirectly, and that is deliberate. Beeline collects feedback privately first. Customers who had a good experience can then be pointed toward a public review, and customers who had a bad one have told you directly instead of publicly. Note that review platforms have their own rules about how you may solicit reviews — check the policy of whichever platform you use before adding a link.
Do my customers need to install or sign up for anything?
No. They receive an email with a link, tap it, answer the questions and they are done. There is no account to create and no app to download, which is the main reason response rates hold up with non-technical customers.
Can I put my own company logo and colours on the form?
Yes. Every form carries your logo, colours and business name, so the request looks like it came from you rather than from a third-party survey tool. Customers are noticeably more likely to complete a form that looks like the business they just hired.
How do I get my customer list in?
Upload a CSV. Most job management and invoicing tools can export a customer list, and you can also just paste one together from your own records. Once it is in, you can send to the whole list or pick individual customers.
Ask your last ten customers
Take the ten most recent jobs you invoiced, send them a four-question form, and see what comes back. The free plan is enough to try it this week.
Create a free account3 free credits every month. No credit card required.